7 September 2017 | by Annika Haataja | No comments
The demand for better relationships and greater added customer value have grown extensively in the past 10 years or so. This is mainly a result of growing global competition. Something that forces suppliers to create more value to customers. Customers, whether they are other companies or end-users, are constantly becoming more demanding and they tend to invest in more valuable relationships. With all these constant changes, companies have had to change the way they interact with customers. Through developed online services companies are able to directly manage their customer relationships. Traditional communication methods are not enough to respond to the changing needs of client companies. Thus, new types of communication tools need to be adopted. One of which are web conferencing programs.