Why should all your meetings be browser-based?

Our face-to-face meetings are instant, once we actually make it to the meeting location. So why shouldn’t our web meetings be the same? After all, the main benefit of a web meeting is to increase accessibility and decrease barriers to entry. However, attendees are traditionally struck by the fear of downloading an application or ensuring their computer supports the selected solution. (Admit it, we’ve all been there).

Only last week I was invited to a web meeting using a third party solution. The solution requires a download, I assumed I had the latest version (having downloaded an update a week ago). Arriving 10 minutes before the meeting start time, I was faced with the requirement to further update my software. Everything was running through a secure network, so I needed to get approval and confirmation from our IT team before I could download it. Needless to say, this process took longer than 10 minutes, I arrived late which meant the meeting started on the wrong foot.

Web Meeting Browser

This is why every meeting you hold online should be browser-based. The main benefit is everything within the meeting becomes browser dependant, and if your chosen solution (such as Drum) is compatible across all browsers, there is nothing to worry about. And this is why:

Instant access

To start with, we all know the main feature of a web meeting which makes it popular is the ability to gain access anytime, anywhere. However, why not go a step further and make your meetings better and even easier to access? By ensuring your web meeting or conference is browser-based, you gain the advantage of joining one instantly. Additionally, other users can access your web meeting by directing their browser to a specific meeting URL after which they are instantly connected.This will avoid any possible confusions or errors which might arise while also prove to be time-efficient for you and your meeting attendees.

Easy to use

The beauty of a browser based web meeting is anyone can join no matter how proficient they are with technology. Joining a meeting therefore requires no expert knowledge. It is fundamentally very user friendly and will guarantee the ease of access will lead to your attendees joining again in the future without any fear. (You could also read our web meeting preparation tips for guests).


Another aspect elevating a browser-based web meeting over a third party web meeting provider is its responsiveness. This means it can adapt to any device with varying screen sizes you or your attendees could be joining from. Thus, rather than having a completely different layout which changes in accordance to your device, a browser based meeting provides an optimal and identical experience for all. (You could also see what device is ideal for your web meeting) This consistency will help avoid any problems and will make your meeting more effective.

No downloads

There is no ‘middle man’ (aka downloads) involved. Anyone can join an online session without needing to download desktop or mobile apps. Your meeting remains within your web browser. This can be beneficial in saving time and avoiding situations where your attendees have trouble installing apps or (like in my situation) some attendees might be located in environments that cannot download software without approval.

Adaptable to your brand

A browser-based meeting allows you to embed the meeting inside your website and inside your brand. Fine, this might only be possible with Drum, but it’s what helps a web meeting being within the browser. Meaning, guest visit your domain with your brand experience. This provides you with the opportunity to give your attendees a better sense of what your brand is about.

The more you hear about a browser-based meeting, the clearer it’s benefits become. This method not only provides instant access to meetings, preserves your nerves (as you will definitely avoid the stress of making sure your apps are up to date) but also saves you money and time.

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