Ask any marketeer or business strategist. They want to sell and reinforce their brand through all communication channels. It is almost brand suicide to promote an alternative label through your service. We avoid pushing alternative brand names, regardless if they are in relation to our brand or not (unless of course we are looking to increase association with a reputable brand). Why should our direct communication with our customers be any different? Technology awareness and availability may have hampered us previously, but now we are at a stage where we have more capabilities readily available.
Like all things, user requirements change over time. We become accustomed to current functionality but then demand more. Email was our first step through the digital communication evolution. Customers were then introduced to the contact form on websites, followed by social media and then finally, the new appealing, live chat. The live chat functionality is designed to keep your website visitors on your site and develop a conversation within your brand. Why would you want to send your customers or subscribers away from your brand, your digital hub, and into a third party experience?
You may not see the third party application as a direct competitor within the market. However, your site means your branded experience. Your branded experience means you reinforce your brand communication throughout the interaction. The same can be said when holding a web meeting with an existing client or your internal team. Web meetings have grown in importance for team productivity when using a third party solution. These solutions, which you can’t begrudge, are pushing their own branded experience. They want each and every meeting attendee to know their brand. However, there is now a demand from users to further increase their own branded experience, with no solutions being available, until now. Drum provides you the opportunity to have meetings directly inside your brand, in addition providing you with full ownership of the meeting data.
Well known services will provide you with the meeting functionality but are likely to retain the meeting information, such as attendee information. Whilst these services will offer a variety of after meeting/webinar services such as ‘rate this meeting’ and so forth. The user remains on a third party website. Typically, your attendee is likely to navigate away from the meeting and onto their journey within the web and leaving your brand. But this is about to change. Embedding Drum directly inside your website means you can decide where your attendees exit to. Was your meeting focused on a certain product? Send your meeting attendees to your product page on your website. Focused on a certain training style? Send your meeting attendees to the training style on your website.
Embedding web meetings on your website and inside your branded experience offers you, as the meeting host, substantially more control over your user journey. Drive brand association and engrave your branded experience into your attendees meeting experience. Your users are reinforced by your brand, including your UX and UI, for example your domain name and branding colours. Your meeting attendees join your meeting where you have full ownership of their journey and experience. With data being important, you can decide which data you collect from your visitors. Understanding the balance between infringing on your attendee personal information and gaining insightful information is now in your hands. In addition, you can reassure users of their information being secure and encrypted with Drum’s encryption.
Increase your brand awareness and ownership when communicating with clients and colleagues using Drum’s API. Utilise either JS or HTML to build browser-based web meeting communication tools into your existing service.