Browser-based real-time communication will be more integral to business than email ever was

We could write all day about how good WebRTC is and the various use cases it brings us. But we have heard all of that before. You could search online and within a couple of seconds you will see a whole host of articles outlining WebRTC about what it is and so forth. But, WebRTC is now surpassing the whole ‘WOW’ factor and technological side of things and into the realms of the user experience when using WebRTC (browser-based communication). No one wants to simply read the same thing again and again right? (well if you do, why not simply recap on some of our older posts. Here is one about WebRTC and ORTC: https://blog.thisisdrum.com/blog/2016/03/31/what-does-ortc-mean-for-webrtc-and-browser-based-communication/).

It is much more important, that us as WebRTC evangelists, begin to focus on how it can be used and when to use it. Who benefits from browser-based communication? Today we are going to discuss how free web meetings with browser-based communication can benefit you to drive efficiency and punctuality with your team! And here is how…

Browser-based… No downloads… No Barriers to entering a meeting
We have all heard it before ‘Sorry for being late guys, I needed to download the latest software which need to be approved by the IT team’. It’s no one’s fault (well you could place some blame on the employee for not being prepared), how were they to know an update had been released? Either way, the meeting was interrupted due to the web meeting tool requiring a download.

WebRTC brings us the answer to the download conundrum (when combining with HTML5 and CSS3). Browser-based communication allows organisations, such as Drum, to build web apps with real-time communication, such as Drum’s web meeting API. Communicate online and never require the download to enter a meeting again. Cherish the moment you enter a meeting and you are not asked to ‘download the vital update’.

Communicate in your brand
Browser-based communication has the opportunity to sit inside your brand. There are solutions currently active in many sites where you can instantly talk with a website visitor. The instant chat functionality continues to grow in importance and dominance. But why should this be restricted to website visitors contacting your contact centre through your website?

Extend your brand experience into your internal meetings. Your internal customers are just as important as your external customers. Each additional 1% you can achieve, the closer your employees are to being an integral part of your organisation. Embedding a real-time app inside your existing service or website is relatively simple. The tendency is to use HTML for a straightforward integration. However, JS is used for more complex integrations when provisioning new users and so forth.

No more audio conferencing PINs!
Thats right, you don’t have to necessarily worry about your meeting PIN or room ID. Employees do not have to spend time entering lengthy PINs to gain access to the meeting nor dial into an expensive per minute rate. One big headache traditional conferencing providers give us is the dreaded long number we need to access the meeting, the meeting.. PIN! You don’t need to remember a PIN or send a meeting PIN for your guests.

Browser-based audio provides all meeting attendees with a simple click to call functionality. Some providers, like Drum, still provide you with the option to dial-in with your phone (which will still require the PIN). With the removal of the meeting PIN, users lose an additional barrier to the meeting. Willingness to join the meeting increases as attendees see a significant hurdle to a meeting removed.

Browser-based communication is no longer a technological expression. Nor is it a term deemed to be something of no use. WebRTC is providing us, as end users and employees, to communicate instantly in real-time with the removal of barriers from traditional methods of communication. Browser-based communication will evolve beyond the way in which Slack is changing the way we communicate and collaborate. The issue with Slack right now is the brand they are pushing, the Slack brand, and where it is positioned within your business. The new ‘Email’, your browser-based communication tool, will become an ever more integral part of your day to day communication than email ever did.

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