Day two of Enterprise connect moved away from the focus on WebRTC and onto the platforms providing enterprise communication and collaboration services. We witnessed key notes from the likes of Cisco and Google. Both of which had their own take on where the enterprise communication will be heading.
So here are what felt were the key takeaways from Enterprise connect day 2:
The two most notable mentions were from Google and Cisco. Google announced their latest solution, appearing to compete with Microsoft 365. Similar features and a similar way of operating, it is evident they agree with the Microsoft on the enterprise demand. Google is positioning itself out to compete for the UC market share with Microsoft. A full ‘360’ solution designed to provide its users with everything it needs.
Cisco on the other hand, announcing Slack… oh sorry we mean Spark, has set its stool out to provide an almost identical solution to Slack. Sure, Spark has its own unique features and a slightly differing way of creating meeting. When stripped to the core and we reveal the spine of Spark, it is almost a carbon copy of Slack. The one thing Spark brings to the table ahead of Slack is the video and audio communication.
Is Spark simply the answer for Cisco WebEx subscriber to not leave rather than attempting to acquire market share?
Did we see any alternative direction from the first day?
The second day of Enterprise Connect mention more than once the use of cloud, similar to the first day. There are continuos mentions of solutions being easy and straight forward to access. This is representing the common theme throughout keynotes and discussions within the conference.
There was not necessarily an alternative direction in the second day, but a greater understanding of where these organisations are taking their solution. It is apparent, everyone is working towards a similar goal but with a different route on how to achieve this.
What does this mean for the enterprise and their staffing?
Solutions are heading further into the cloud and becoming a solution you access remotely. This is convenient, if not the perfect set-up for todays demand. It saves organisations up front and on-going costs. Organisations can get their users up and running almost instantly (at least compared to installing local servers).However organisations sacrifice their product ownership. They no longer have the full control of the solution. As can be imagined, IT prefer to have as much control over their solutions as possible. Is the ‘cloud’ simply a bubble and a fad for the enterprise connect before security issues begin to grow and the lack of control
The second of the three days bought us key announcements within the most well known companies. Cloud has rapidly become the buzz word of the year. Similar to IOT, Omni-channel and big data the fad is sweeping the floor creating a consumer pull for these types of solutions. It is evident the pull is here but there remains still substantial push to continue the growth in demand.