Day one of the annual event for all things within the collaboration and communication world. Evidently, this is the equivalent of Apple’s key note speeches for features and roadmaps of both the technology and organisations within the industry. The hustle and bustle of industry experts getting to grips with solutions lost replicates what you would expect down Wall Street in its prime. The varying cultures and approach to obtaining what they desire represents the global demand for solutions to communicate on a global scale. What is yet to be seen is whether this is an enterprise demand at the very highest level or whether this trickles down to the smaller organisations and even the one man bands. Day one is the focus of WebRTC, an ever increasingly important technology. WebRTC has the potential of being the core of collaboration and unified communications, so long as the relevant barriers are removed.
So here are what felt were the key takeaways from Enterprise connect this year:
It is evident the industry is still learning how a bowser-based communication tool can be instant with no downloads or system requirements. Organisations are still stressing within their marketing how their solution removes these barriers. This points to one thing, the mass market still is not aware communication solutions can be instant. The Skype legacy is still sitting within the backs of the minds of communication professionals who feel the only way to communicate is by downloading a piece of software.
Is there a unified product direction within the industry?
Contradicting this approach was the mention of the customer pull for cloud based solutions are pulled by customers. Organisations are seemingly no longer attempting to push collaboration and unified communications into the industry.
Security and reliability are being noted as the two major things for the user adoption of solutions. The second level of importance is on messaging and making sure messaging long with video is a uniformed experience across all devices. This may
Some mentions of the UC being embedded into the existing service, whether that be through an API talking between the two solutions or being directly embedded into the existing service. However, these talks seemed some what restricted in terms of how communications could embed inside an existing service.
What does this mean for the enterprise and their staffing?
It means a change in the way in which organisation talk with their employees and how their employees collaborate with their colleagues. The first day of Enterprise Connect has taught us how the cloud is growing in importance, evolving the way in which employees communicate within the organisation.
Day one of a three day visit from Drum has been concluded. The focus of WebRTC is evident and the importance being placed on this technology for the UC and collaboration to be effective. We can only wonder how long it will be until an umbrella is created ‘browser-based’ or ‘real-time’ encompassing WebRTC, ORTC and inevitably Apples version. It may be some time until his happens, WebRTC hasn’t even been standardised yet and organisation can potentially be pulled into two different directions with the appearance of ORTC. But like all buzz generating technologies, there comes a time where it is no longer a buzz and is just the norm and known as something other than its original technical name. Skype for Business, owned by Microsoft,