How do you make your online meetings: Adaptable, Fluid, Contextual, Trustworthy and act as a point of reference. We are going to build on an article by the guys over at Mojo Lingo about how a browser-based solution should operate and act to be effective. Similar to Mojo Lingo, we also speak and talk regularly at conferences networking with a wide variety of professionals from VP of sales to CRM analysts.
Meeting and talking online through your browser is becoming more popular and increasingly part of the way we communicate with organisations and colleagues. Meeting online is not only more effective but also saves time and money. Whilst these solutions are on the rapid rise, do we really know how to use them effectively and what an effective tool should do or look like?
We understand as users that a free communication tool will always have the potential for being useful. However, without trial and error and fully understanding the service we can’t realistically define between the tools that meet our needs and the tools which don’t. I refer you back to an article we wrote here at Drum about the adoption of WebRTC and how the technology will only really be adopted when Apple does. Similar to the first MP3 player and the iPod. The wider community didn’t necessarily understand the true benefit of having an MP3 player apart from being able to play music. The iPod provided us with an effective tool and a solution to utilise this driving the adoption of MP3 players.
We see new WebRTC based solutions enter the market on a daily basis. Some solutions provide simple functionality such as video and audio, whilst others attempt to expand upon this. Each solution appears to generate a user base. However, similar to the first MP3 player, users are being introduced to a new service revolutionising a way in which we communicate. Users aren’t currently aware of how best to use these solutions or the extent of the functionality.
Using browser-based solutions will become more frequently used and users demands will increase with criteria such as:
“I want to switch my audio between my devices”
“I want to review and share my meeting”
“I need these discussions and meetings to be secure”
This is where Mojo Lingo come into play. The five key areas described by Mojo Lingo demonstrate the start of these requirements and demand of the end user. Users will being to want more from their service, whether it be a paid for or a free service. Soon, the quantity of browser-based solutions will begin to reduce. Their usage will drop as the novelty wears off and users demand more from their service. From this, a select group of solutions will begin to emerge as major players evolving the way we communicate worldwide.
It will no longer be sufficient enough to provide a free audio and video solution. Users will migrate to a more developed and immersed solution such as Drum’s ShareAnywhere. Providing a fully immersive, effortless and secure way to meet online with a host of features reproducing the face-to-face meeting instantly. Features ranging from simple web audio and video right through to meeting replay in real-time places ShareAnywhere online meetings at the forefront of browser-based communication. ShareAnywhere takes your online experience and places you into a true to life meeting experience replicating, if not improving upon the face to face meeting you would normally conduct.
Expect more from your browser-based communication than just audio and video. Communicate, assign tasks and agree on decisions to ensure your online meetings are effective and deliver the results you require.